An industrial vendor with a huge catalog of product offerings gets an iOS app to better determine and address customer.
Our client is a global manufacturing leader of plastic injection molding machines. They offer more than 50 different models, and more than 250 attachments and options for the equipment.
With such a huge range of options, the quantity of products required a highly complex Request-for-Quotation (RFQ) when it came to understanding how best to identify the unique solution to each customer’s need. This complexity resulted in a delay in equipment delivery time. The client needed to simplify the estimation process to help reduce the lead-in time required before delivery.
Intellectsoft worked with the client all the way through the concept-to-design phase of the project. In talking with the client, Intellectsoft listened closely to their needs and developed an application for iOS tablets.
This app came in the form of an employee-facing questionnaire which can be used on iPads, carried by sales representatives in the field and at trade shows. The simplified questionnaire gathers all of the client’s requirements, then generates and emails an RFQ directly to SHI headquarters.
Intellectsoft’s app has the capacity to improve the interactions between sales representatives and the customer by reducing the complexity of the questionnaire and the time it takes to complete it. The ability to directly email the client’s head office means that office staff will gain a better understanding of the client’s needs. The requirements also arrive in a faster, more accurate email generated by the app. The immediate email delivery of the RFQ will give the client the ability to deliver injection molding machines with reduced lead-in time.
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