Retail Chain Client
Through a targeted loyalty app, a prominent clothing retailer enhances customer engagement by offering a tailored shopping experience complete with exclusive discounts.
A respected marketing and design agency tapped Intellectsoft to collaborate on a project for a worldwide clothing and accessories retailer.
- Challenge
- Solution
- Impact
This major high street retailer required a complex and scalable customer loyalty application to entice consumers with a tailored in- store shopping experience. They needed a proven enterprise application specialist to step in on short notice and develop a solution with a high degree of customer support and guidance.
The first generation app needed to incorporate functions such as: a store locator, style guide, and flat rate discounts. The second generation app would need to incorporate features such as a personal shopper and an advanced rewards algorithm based on actual shopper behavior.
The Intellectsoft team developed an app that would help the consumer feel like they had a personal store with exclusive benefits right in their own pocket.
The loyalty app grants users access to promotions and tailored to their interests and delivered directly to their phones. Along with the convenience and special discounts, customers can find inspiration in exclusive fashion tips from leading designers, artists, musicians, and style icons.
The solution consists of a native iOS and Android application and a web service integration via an API. Intellectsoft dedicated project manager as well as an account manager to provide full application lifecycle management.
The agency described working with Intellectsoft as the best business decision of 2015. The first generation solution has been successfully launched in the UK and Ireland, with the second generation due to start development in the next two months. The success of this venture has lead to discussions of an ongoing partnership on other projects.
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