Software Product Development Process: Guide 2024

Steve Jobs once said, "The journey is the reward." And when it comes to software product and software development projects, that journey is exciting but can be tricky. Whether you're a founder, executive, or product manager involved in the software development process, you'll likely see your ideas evolve as the project progresses. Jobs warned that having a great idea is just the start—the real challenge is making it all come together. And the key here is to test your ideas and find what works best for your market and customers.

To bring your vision to life, it’s important to partner with the right dedicated team and follow a solid software development process. In this article, we’ll walk you through the key steps we use at Intellectsoft, from choosing the right methodology to managing your project and finding the right team. Let’s dive in!

Understanding Software Development Process

Basically, software product development is the process of bringing a new product to market for your customers or users. It covers every stage from the very beginning—ideation and planning (brainstorming/workshops) to launching and maintaining the final product. Typically, it starts with workshop sessions between your internal team and your tech partner.

It’s worth mentioning that many companies differentiate between SDLC and the Software Development Process. At Intellectsoft, we use them interchangeably.

A standard SDLC involves seven stages: Planning, Analysis, Design, Development, Integration & Testing, Implementation, and Maintenance. You might come across different terms for these stages, but they all follow the same flow.

software development process

The process we use at Intellectsoft is a more extended version of this, which we’ll dive into in the next section.

Product Software Development Process

Before diving into the software development process, it’s important to start by clearly defining your business objectives. Think of this as your foundation — making sure everything lines up with your overall business goals.

Now, let’s see what process we use at Intellectsoft. As a tech partner, we’ve developed our well-developed software roadmap, which we follow with our clients. These steps help ensure a smooth and successful journey from the initial planning usability testing stage all the way to the final rollout.

Product Software Development Process

Ideation

Ideation phase can happen on the client’s side, often through brainstorming sessions with their in-house team. Alternatively, it can occur during the Discovery phase, where we help refine and add depth to the idea. This stage ensures your concept is fully developed and ready to move into the next phase of the project.

Discovery

Our discovery phase starts with a series of workshops with your team. These sessions help us gather all the details to create custom, software solution that fits your business. During this phase, we map out the architecture, craft a solid strategy, keep risks and budget in mind, and present a clear development roadmap.

Optional phases*

Prototyping

In this stage, we translate your business requirements into a software design. We create prototypes to give you a preview of how the final product will function.

Proof of Concept

We create a POC to test whether the concept is technically feasible. It’s a quick and efficient way to ensure the idea can work in the real world, helping us avoid the risks later on.

Minimum Viable Product (MVP) 

At your request, we can build an MVP — a simplified version of the software with core features. This allows us to gather your feedback early, make quick improvements, and ensure we’re on the right track.

*Prototype, PoC, and MVP stages are optional. For smaller projects or when the requirements are clear and well-defined, you can proceed directly to development.

Plan

With all the information in hand, we finalize the development roadmap. This includes setting clear timelines, assigning resources, and locking in the budget.

Build 

Our development team gets straight to work, coding your software using the technology and methods we agreed on, ensuring everything is built to the highest standard.

Test

Once the software is built, we run it through thorough testing. We check for bugs, ensure usability, and confirm the software meets all the goals we set at the start.

Deliver

Now comes the exciting part—launching! We carefully release your software into your IT environment, ensuring everything runs smoothly. We’ll also be there to handle any last-minute issues and share best practices with your team.

Feedback 

At this post-launch stage we take a look at user feedback and make any necessary adjustments. This phase is about polishing the product and making improvements to ensure it’s working seamlessly.

Handover 

This is a phase between Development and Support. The handover can either signal the end of the development team's involvement (handover and exit) or lead to ongoing support, optimization, and maintenance, depending on the project agreement in the beginning. 

Maintenance

We provide ongoing maintenance, offering updates, introducing new features, and keeping your system running. 

Optimize

As your business evolves, so will your software. We’ll continue to optimize it over time, improving performance and making updates that keep everything aligned with your changing needs.

Support

Whether it’s answering questions or providing assistance, we offer full support to ensure your software continues to serve you well.

Benefits of Following a Structured Approach

Adopting a structured approach to software development is a powerful way to streamline your projects and save resources. It creates a clear roadmap that turns even the most complex tasks into manageable steps. 

Let’s dive into the key benefits that a structured approach brings to the table:

Making Complex Projects Simpler
A structured approach breaks big projects into manageable steps, making everything easier to handle with focus and clarity.

Clear Goals and Problem-Solving
With a clear process in place, you’ll understand your goals and challenges better, keeping everything on track and precise.

Better Clarity and Control
Each step is approved before moving forward, giving everyone a clear path and keeping the project manager in full control.

Thorough Testing Before Launch
Built-in checkpoints ensure everything is tested before launch, reducing risks and ensuring a smooth rollout.

Easy Onboarding for New Team Members
With detailed documentation, new team members can quickly step in and pick up where others left off without missing a beat.

Smarter Budget and Time Management
With clear timelines and budgets, project managers can focus on getting things done efficiently, with tools that keep tasks on track.

Continuous Improvement
Agile models allow for ongoing feedback, letting the project improve and evolve until it’s just right.

Fewer Issues, More Control
A structured approach minimizes problems and keeps the project manager focused on the bigger picture with total control.

Software Product Development Methodologies

Here, we’ll explore the key methodologies and principles that shape software product development. Each approach has its own strengths, helping teams work more efficiently. While there are many methodologies used by developers, we’ve chosen the top six based on a Statista survey. 

Hybrid models are also becoming more popular, blending different approaches to fit specific project needs. For more insights into other methodologies, check out our blog article where we describe the benefits and drawbacks of each one. Now, let’s dive into the major differences and similarities of these top six, so you can find the one that best suits your project.

agile

Agile development is a philosophy focused on making steady progress through small, manageable increments. Teams deliver functional software quickly and adapt based on feedback Each team member works on specific tasks, ensuring everything comes together at the right time. Success is measured by delivering a product that meets customer expectations. The Project Manager collects customer feedback, turning it into tasks (tickets) for the Agile team to prioritize and deliver.

Best suited for: Projects with evolving requirements and a need for quick feedback, especially startups, MVPs, and customer-focused products.

Waterfall 

waterfall

The Waterfall methodology follows a linear approach to project management, where each phase must be completed before moving to the next—much like a waterfall flowing downstream.  While Waterfall offers structure and clarity, it can be rigid, making changes difficult once a phase is completed.

Best suited for: Projects with well-defined requirements and minimal changes, like enterprise or government software projects.

Scrum 

Scrum

Scrum is an Agile methodology that breaks work into short sprints, usually 2 weeks long. It emphasizes teamwork, accountability, and adjusting priorities regularly. The Scrum Master works with the Product Owner and development team to organize tasks (tickets) by priority, while Developers commit to delivering specific work within each sprint.

Best suited for: Projects with evolving requirements, where teams benefit from frequent feedback and collaboration.

Lean

lean product

The Lean methodology revolves around delivering value to the client. If something adds value, it should be done right away; if not, it should be removed. Lean focuses heavily on reducing waste—whether it’s time, resources, or unnecessary features. That’s why projects are thoroughly analyzed upfront to prevent wasted effort or money. Since value is at the heart of Lean, feedback is crucial for making quick decisions and adjustments.

Best suited for: Low-budget projects with strict time constraints.

DevOps

devops

DevOps connects development and operations teams to work together more efficiently and speed up software delivery. It relies on collaboration, automation, and ongoing monitoring. A key feature of DevOps is using microservices, which breaks an application into smaller, independent parts that work together. This makes it easier for teams to update specific areas without affecting the whole system.

Best suited for: Projects that require frequent updates, fast delivery, and seamless collaboration between development and operations teams. 

 Kanban

kanban

Kanban is a simple, visual way to manage tasks, focusing on keeping work flowing smoothly and efficiently. It uses a board with columns that show different stages of the process, helping teams track progress and spot bottlenecks.

Best suited for: Teams that need flexibility, handle continuous work, or deal with changing priorities, like in maintenance or support.

Effective Product Management

Effective product management is the backbone of any successful software project. It brings together customer needs, business goals, and the development team to ensure your product delivers real value. Let’s explore the key elements that make product management effective:

Clear Vision and Strategy

Great product management starts with a clear vision for the product. This means understanding the market, identifying customer pain points, and aligning the product with business goals. A well-defined strategy keeps the team focused and on track. Here’s what you should keep in mind when building your software product development strategy:

  • Conduct market research
  • Set clear objectives
  • Identify and segment your target audience
  • Analyze your competitors
  • Highlight your Unique Selling Points (USPs)
  • Plan your budget carefully (this helps your tech partner choose the right tools and assemble the best team)
  • Set a timeline (this impacts cost and the tech you’ll use)

Customer-Centric Approach
Always think about the customer. Prioritize user experience and customer satisfaction to ensure the product solves real problems and provides true value.

Communication and Collaboration
Product management is, first and foremost, about connection. It brings together design, development, marketing, and stakeholders. Clear communication and strong collaboration keep everyone on the same page, prevent misunderstandings, and help deliver results faster.

Adaptability and Problem-Solving
Things change — markets shift, and customer needs evolve. Good software product management is flexible, gathering feedback, solving problems on the go, and adjusting the product to stay relevant.

Data-Driven Decisions
Good product management relies on data. By tracking key metrics, customer feedback, and market trends, product managers can prioritize features that make the biggest impact.

In short, effective product management is about balancing customer needs with business goals, fostering collaboration, and staying flexible. With the right approach, your software product development efforts will be on the road to success.

Building a Software Development Team

The structure of your software product development team is a key factor in determining how well your product turns out. In a previous post, we discussed the different roles and functions within a strong development team—feel free to check it out for more details.

But while assembling a talented, cross-functional team is essential, simply putting together a mix of skilled professionals won’t guarantee success. Success comes from strategically selecting the right team members who can collaborate effectively and bring the project to life.

Software Product Development Team

To ensure a smooth and dynamic development process, your team should include the following experts:

  • Product Owner — holds the voice of the customer and keeps the team backlog aligned with customer and stakeholder needs (usually on the client’s side).
  • Business Analyst — Helps bridge the gap between business needs and the development team by gathering insights.
  • Project Manager — Keeps everything running smoothly, ensuring the team stays on track, deadlines are met, and the project delivers great results within budget.
  • Delivery Manager/Scrum Master — caretakers that ensure the project is delivered on time and within budget, while also enforcing the best Agile practices.
  • Development Team (Developers, QA, UI/UX Designers, Solution Architect, DevOps Engineer) — hands-on front players that turn requirements into a fully functional software product.

A well-structured team is the foundation for bringing your software product to life, ensuring success every step of the way. That is why we highly recommend our clients to engage a dedicated team of professionals.

Overcoming Common Challenges

In any software development project, challenges are inevitable, but how you approach them makes all the difference. Here are some strategies to overcome common hurdles and keep your project on track:

Clear Communication: Even the most well-planned projects can veer off course without clear communication. Ensure that development, design, and stakeholders are consistently aligned through regular updates and open dialogue.

Managing Scope Creep: As projects evolve, new ideas can easily expand the scope. Stay laser-focused on core objectives, and assess any changes carefully to minimize impacts on deadlines and budgets.

Balancing Speed and Quality: While speed is crucial, maintaining quality is non-negotiable. Agile and iterative processes can help you achieve fast delivery without compromising on the final product’s standards.

Adapting to Changing Requirements: Customer needs and market dynamics shift frequently. Keep your strategy flexible and implement feedback loops to gather real-time input, so you can pivot when necessary.

Keeping the Team Motivated: A motivated team is essential for delivering results. Schedule regular check-ins, celebrate milestones, and set clear, achievable goals to keep everyone focused and energized.

Managing tight budgets: It requires careful prioritization. Focus on delivering the most critical features first, and defer less urgent tasks to ensure you meet key objectives without overspending.

Conclusion 

At Intellectsoft, we understand how important a well-refined structure and an effective project management strategy are. Our developers and specialists have a proven track record of building innovative software solutions that align perfectly with our clients' business goals and requirements.

If you’re looking for a reliable software development company to turn your idea into a top-quality software product, contact our team today.

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